Doug DeMuro Net Worth & Achievements

What is Doug DeMuro Net Worth?

Net Worth:$10 million
Source of Wealth:YouTube Personality, Writer, and Businessman
Date of Birth:May 22th, 1988
Country of Origin:United States
Last Updated:2024

Doug DeMuro Net Worth: Doug DeMuro is an American YouTube personality, writer, and businessman with an estimated net worth of $10 million. it is widely acknowledged that his wealth has been amassed through a combination of his career in automotive journalism, YouTube content creation, and other media ventures.

DeMuro’s unique approach to car reviews, which blends thorough analysis with a humorous touch, has not only earned him a substantial following but also likely contributed significantly to his financial success.

Early Life

Doug DeMuro’s journey into the world of cars began with his birth in Denver, Colorado, on May 22, 1988. His early fascination with cars grew during his time at George Washington High School, where he started to form a deeper appreciation for automobiles.

This interest carried over to his university years at Emory University in Atlanta, where he studied economics. This academic choice complemented his automotive enthusiasm by providing insights into market dynamics and financial principles relevant to the automotive industry.

Upon graduating from Emory University, Doug’s combined interest in economics and cars led him to a role at Porsche’s North American headquarters in Atlanta.

Here, as a vehicle allocation manager, he began blending his economic skills with his love for cars, setting the stage for his later success in automotive journalism.

This blend of academic grounding and practical experience in the automotive industry laid the foundation for his future career, demonstrating a unique intersection of business acumen and a passion for cars​​​​.


DeMuro’s professional journey in the automotive field began in 2012 at Porsche’s North American headquarters in Atlanta, where he worked as a vehicle allocation manager. He also contributed articles to

After a year at Porsche, DeMuro left to dedicate himself to writing about cars, contributing to various automobile blogs like The Truth About Cars, Jalopnik, and his own blog, PlaysWithCars. In 2014, he moved to Philadelphia, where he continued his writing career.

In 2013, Doug launched his YouTube channel, where he reviews a wide range of automobiles. He has gained a significant following on this platform, with millions of subscribers and views. His channel’s success led to the launch of a second channel, More Doug DeMuro, featuring a variety of content, including non-car-related videos.

Later, DeMuro founded Cars & Bids, an automobile auction website launched in 2020, focusing on cars built in 1980 or later. The site has seen significant success, with millions of dollars’ worth of cars sold.

Doug DeMuro net worth is estimated to be $10 million as of 2024.

Career Highlights

  • 2012: Started career at Porsche’s North American headquarters.
  • 2013: Launched his self-titled YouTube channel.
  • 2014: Relocated to Philadelphia, continuing his automotive writing.
  • 2018: Began a second YouTube channel, More Doug DeMuro.
  • 2020: Launched the Cars & Bids website.
  • 2021: Cars & Bids reported 4,000 listed cars and $75 million in sales.
  • 2023: The Chernin Group acquired a majority stake in Cars & Bids for $37 million.

Personal Life

Doug DeMuro is married to Joanna DeMuro, sharing a deep passion for cars. They have faced challenges together, including dealing with miscarriages before welcoming their first child, a son, in 2021.

They also have a second son born in 2023. The family, along with their dog Noodle, resides in San Diego, California. Doug’s interest in cars is not just professional; he has owned over 25 different automobiles, including a dream car, the Porsche Carrera GT, which he was able to purchase following a significant investment in his company, Cars & Bids.

Doug’s personal life and career are intertwined with his love for automobiles, reflecting in his professional ventures, his family life, and his hobbies.

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Awards and Achievements

Doug DeMuro has carved a unique niche in the automotive world through his detailed and often quirky car reviews on YouTube. Starting his journey with writing articles for and then moving to their car blog, Oversteer, DeMuro shifted his focus to creating content on YouTube.

His reviews are known for their thorough exploration of both exterior and interior “quirks and features,” and he concludes each review by giving the car a score, known as the “DougScore.”

This score is based on ten different categories that assess the car’s usability and fun. Notably, DeMuro’s YouTube channel has gained significant popularity, amassing over four and a half million subscribers.

One of the unique aspects of DeMuro’s approach is his “DougScore” system. This scoring system is designed to rate cars based on various factors such as styling, acceleration, handling, fun factor, cool factor, and practical aspects like comfort, features, quality, and practicality.

The system is tailored towards performance and special cars, reflecting DeMuro’s personal preference and the nature of the cars he reviews. Each category within the “DougScore” is meticulously defined, offering a comprehensive assessment of the vehicles he reviews.

Doug Demuro Net Worth

Doug DeMuro net worth is estimated to be $10 million. His primary source of income is his YouTube channel, launched in 2013, which has amassed over 4.5 million subscribers and more than 1.5 billion views, significantly contributing to his revenue with over $1 million per year in ad earnings.

Additionally, DeMuro operates a secondary channel, More Doug DeMuro, and founded Cars & Bids in 2020, an online car auction platform that focuses on vehicles built in 1980 or later. This venture has been notably successful, selling $230 million worth of cars and receiving a $37 million investment from The Chernin Group.

He also owns a diverse car collection, including notable models like the Porsche Carrera GT and Ford GT,Prior to his YouTube career, DeMuro wrote for several automotive blogs and had his work published in mainstream media. Additionally, his financial portfolio includes high-value real estate investments, adding to his overall wealth.

Real Estate

Doug DeMuro, a renowned automotive reviewer and YouTube personality, resides in a historic home in the Mission Hills neighborhood of San Diego, California. His residence, which he acquired with his wife Joanna, is characterized by its unique prairie-style architecture, a design typical of early 20th-century American homes.

Built in 1913, this three-level house is set on a lush, vine-covered lot and has distinctive pale yellow walls with lime green accents. Inside, it features hardwood floors, a fireplace with a whitewashed tile surround, and a coffered ceiling.

The home spans 2,504 square feet with three bedrooms and three bathrooms, set on about 0.14 acres. In terms of valuation, DeMuro’s residence in San Diego is a significant investment, reflecting his success as a YouTuber and an automotive expert.

The property was purchased for nearly $1.7 million, indicating its value both in terms of its historical significance and its location in a desirable area of San Diego.

Doug DeMuro net worth is estimated to be about $10 million, this is inclusive of his wealth in real estate.

Car Collection

Doug DeMuro’s car collection reflects a blend of performance, luxury, and personal significance. His Volvo 850, his first car, symbolizes his entry into the automotive world. The Ford GT, a high-performance sports car with a 3.5-L V6 Twin-Turbo engine, showcases cutting-edge American engineering.

The Mercedes-Benz G500 Cabriolet, often referred to as a “Barbie Jeep,” combines luxury with off-road capability. The Audi RS4 Avant is a powerful yet practical car with a 2.9-L Twin-Turbo V6 engine. The Land Rover Defender 110 represents ruggedness and versatility.

Lastly, the Porsche Carrera GT, a dream car for many, including DeMuro, is prized for its rarity and V10 engine. Each vehicle in his collection not only stands out for its technical specifications but also holds a special place in DeMuro’s automotive journey.

Notable Doug DeMuro’s Quotes

You can’t make your car ‘perfect’—and you won’t keep it forever.- Doug DeMuro.

Before I explain why this was such a mistake, allow me to provide a little history here.- Doug DeMuro.

There is nothing on the planet more dangerous than a 21-year-old with newfound money who doesn’t have to pay taxes on his purchases.- Doug DeMuro.

Life Lessons to Learn From Doug DeMuro’s Success

Embrace Your Unique Perspective

Doug DeMuro’s approach to car reviews demonstrates the value of embracing one’s unique perspective. By combining his passion for cars with a quirky sense of humor, he’s created a distinct voice that resonates with a broad audience. This teaches us the importance of being true to ourselves and leveraging our individuality to stand out.

The Power of Diverse Experiences

Transitioning from a successful career on Wall Street to becoming a YouTube sensation, Doug shows the power of diverse experiences. His journey underscores the idea that our past experiences, even in seemingly unrelated fields, can significantly contribute to our current endeavors and success.

Continuous Growth and Evolution

Doug’s commitment to continuously evolving his content, from writing articles to creating engaging videos, highlights the importance of growth and adaptation. In a rapidly changing world, being open to new ideas and methods, and actively seeking feedback for improvement is key to long-term success and relevance.

Frequently Asked Questions – Doug DeMuro’s Net Worth

When did Doug DeMuro start his channel?

Doug DeMuro started his YouTube channel in September 2013

What degree does Doug DeMuro have?

Doug DeMuro holds a Bachelor’s degree in Economics, which he obtained from Emory University in Atlanta, Georgia

Does Doug DeMuro own a Ford GT?

Yes, Doug DeMuro owns a Ford GT. This car is one of the many notable vehicles in his extensive and impressive car collection.

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Final Thoughts

In conclusion, Doug DeMuro’s net worth is a testament to his impact in the automotive reviewing sphere. His unique approach to car reviews, combined with his knowledge and passion for cars, has not only earned him a dedicated following but also significant financial rewards.

As the digital media landscape continues to evolve, figures like DeMuro are excellent examples of how passion and expertise in a specific field can be translated into substantial success, both in terms of influence and financial gain.

As of 2024, Doug DeMuro net worth is estimated to be $10 million

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