Johnny Morris Net Worth & Achievements

What is Johnny Morris Net Worth?

Net Worth:$8.3 billion
Source of Wealth:Businessman
Date of Birth:October 20th, 1948
Country of Origin:United States
Last Updated:2024

Johnny Morris Net Worth:  John L. Morris is an American billionaire businessman with an estimated net worth of $8.3 billion. Johnny Morris is the CEO and founder of Bass Pro Shops and has transformed people’s experiences and feelings towards hunting and fishing.

He has dedicated himself to preserving wildlife habitats and natural resources. Morris has tremendously impacted conservation efforts and the outdoor recreation world. He is a well-known American conservationist, businessman, and entrepreneur.

Early Life

Johnny Morris’s entrepreneurial zeal emerged when he started selling minnows and fishing tackle in his father’s provision store as a teenager. He was born on the 20th of October 1948. Morris’s love for fishing and outdoor activities started at a tender age. He was born in Springfield, Missouri, United States of America.

His father, John A. Morris, was a decorated World War II veteran who had served his country proudly. Johnny’s early exposure to fishing and hunting fostered a deep respect and appreciation for nature and wildlife.

Morris attended Drury University, where he furthered his education. At the age of 21, he developed a keen interest in the emerging sport of bass fishing and even spent five years on the professional bass fishing circuit.

This experience, combined with his frustration at not finding the right equipment for fishing tournaments, led him to realize that others faced the same problem.


Johnny Morris’s love for conservation is evident in his establishment of several conversation organizations, such as the Wonders of Wildlife Museum and Aquarium, aimed at ensuring the preservation of wildlife habitats, promoting responsible fishing and hunting practices, and public education on the need for conservation. He founded the Johnny Morris Conservation Foundation.

Morris established the Bass Pro Shops located in the city of Springfield, Missouri, with as little as 2000 dollars far back in 1972. The company has proven to be a nationwide success, with about 170 shops all over North America. Morris’s dedication to customer relationships, his creative merchandising approach, and his initiative towards creating a peculiar shopping experience that resonates with many outdoor lovers are key to the company’s success.

Since then, the company has grown into a giant national retail outlet. The Bass Pro Shops was birthed out of Morris’s vision, which resonated quickly with outdoor enthusiasts and anglers as he sought to create a peculiar retail experience that joined an exciting outdoor atmosphere with fishing gear.

Johnny Morris net worth is estimated to be $8.3 billion as of 2024.

Career Highlights

Below are the highlights of his career:

  • 1971 – He established the first ever Bass Pro Shop in Springfield, Missouri, USA.
  • 1978 – He found a company that manufactured fishing boats called Tracker Marine.
  • 2017 – Johnny Morris acquired a well-known outdoor retailer called Cabela’s.

Personal Life

The CEO and founder of Bass Pro Shops, Johnny Morris, maintains a very private personal life; as such, much information about his personal life is unknown to the public. He has once stated that he is a devoted father and husband whose family remains his priority. He is a Christian who goes to church often and is known to focus on his passion and love for outdoor events.

Johnny Morris married Jeanie Morris, his wife, in 1986, and the couple has four children together. The duo first crossed paths in 1984 when his wife, Jeanie, was a marketing director for a community radio station. They got married two years after they met and remained together since then.

Aside from this, very limited information about his endeavours, relationships, and family is known.

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Awards & Achievements

During his career journey, Johnny Morris has been honoured with several awards. In 1995, he received the entrepreneur of the Year Award from Ernst and Young. In 2000, he received the Retail Innovator Award from the National Retail Federation and honours in the Hall of Fame from the International Game Fish Association.

He was awarded a medal by Theodore Roosevelt Conservation in 2001 and the Presidential Medal of Freedom in 2012. Johnny Morris was inducted into the Missouri Sports Hall of Fame, and his conservative endeavours were honoured with the Audubon Medal in 2018.

Johnny Morris Net Worth

Johnny Morris net worth is estimated to be $8.3 billion. The American billionaire entrepreneur Johnny Morris has several income streams that skyrocket his financial worth. His major source of income comes from his company, Bass Pro Shops, which was established in 1972. He is the CEO, majority owner, and founder of the fishing and hunting retail outlet with branches across Canada and the US.

His company’s success and growth are evident in its expansion to 170 retail stores with approximately 20,000 employees. The company is one of the most successful and largest outdoor retailers globally. The conservationist has real estate investments, agriculture, and several other businesses.


The passionate conservationist Johnny Morris has expressed his level of generosity through his ability to donate millions to various educational and conservation organizations. Morris supports educational initiatives and has donated millions of funds to colleges and schools in Arkansas and Missouri.

He has also donated to conservation organizations such as Trout Unlimited, the Wildlife Conservation Fund, and the National Park Foundation. Morris is a pioneering consortium for members of conservation leadership, and he works with numerous conservation groups’ boards.

Johnny Morris founded the Wonders of Wildlife National Aquarium and Conservation Center, a non-governmental organization that runs a world-class conservation centre and aquarium in Springfield, Missouri.

Real Estate

The business mogul has ownership of different real estate ventures and properties such as ranches, homes, and farms. He also has numerous commercial properties, such as retail space and office buildings, all located in Springfield, Missouri.

He also has properties scattered across the US, such as a mansion in Florida and a large ranch in Texas. Morris also has a Big Cedar Lodge, a luxury resort in Branson, Missouri. The resort features diverse amenities such as a water park, spa, and golf course while sitting on about 8,000 acres of land.

Johnny Morris net worth was estimated to be about $8.3 billion, this is inclusive of his wealth in real estate.

Notable Johnny Morris Quotes

I’m passionate about sharing the wonders of the outdoors with others, and I hope that everyone will take the time to appreciate the beauty and diversity of our natural world. – Johnny Morris

We all have a responsibility to be good stewards of the land and water, – Johnny Morris.

I believe that conservation is not just about protecting our natural resources, but also about preserving our way of life. – Johnny Morris.

Life Lessons to Learn From Johnny Morris Success

Johnny Morris’s career, personal and early life offer numerous valuable lessons, some of which are:

1. Pursuing Passion

Johnny Morris’s life testifies to the importance of following one’s passion. At a very tender age, Morris developed a love for fishing and outdoor activities, and he successfully transformed his passion into a thriving career. No passion or dream is invalid; you must work to make it profitable.

2. Persistence

Morris faced countless challenges while pursuing his dreams and passion but never gave up. He remained focused till he achieved his goals and vision.

3. Enjoy the process

Life is a process that encompasses the happy and challenging moments. Morris keeps living in the moment and enjoying his growth process.

Frequently Asked Questions – Johnny Morris Net Worth

What later became of Johnny Morris?

Morris slumped and died when he was about to start shooting for an animal show called “Wild Thing”, produced by Tyne Tees Television. He died on the 6th of May 1999 and was buried and mourned by many.

What is Johnny Morris worth?

Despite many rich billionaires losing their financial worth, Johnny Morris increased his fortune by owning Bass Pro Shops. According to Forbes, Johnny Morris is 246th on the 2023 list of the world’s richest people, with about 8.3 billion dollars.

Is Johnny Morris wealthy?

According to Forbes, Morris’s financial worth increased from 7.8 billion dollars to an estimated 8 billion dollars in 2023. He raised his wealth, making it to the list of 400 richest individuals in America, but he eventually dropped from the rankings to 2023 Forbes Magazine.

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Final Thoughts

The dedicated conservationist and visionary businessman Johnny Morris has positively influenced the world through his philanthropic activities, dedication to innovation, and love for outdoor activities. He has taught numerous individuals to acknowledge the need for conservation and connect with nature. He has an approximate financial worth of about 8.3 billion dollars in 2023.

As of 2024, Johnny Morris net worth was estimated to be $8.3 million.

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