Maverick Carter Net Worth & Achievements

What is Maverick Carter Net Worth?

songwriter, singer, and rapper$60 million
Source of Wealth:Businessman and Business Manager
Date of Birth:October 10th,1980
Country of Origin:United States
Last Updated:2024

Maverick Carter Net Worth: Maverick Carter is an American sports businessman and the business manager with an estimated net worth of $60 million. 

In 2005, Maverick managed LeBron’s first endorsement deal with Nike. In 2018, he was appointed CEO of SpringHill Co., a multi-platform media company launched in 2011.

Carter also co-founded the sports marketing company, LRMR Innovative Marketing & Branding.

Early Life 

Born on the 10th of October 1980 in Akron, Ohio, to a social worker mom, Katherine Powers, and father, Otis Carter, Maverick Carter attended St. Vincent-St. Mary High School, Akron, where he played football and basketball with his friend and legendary basketballer LeBron James.

For college, Carter attended Western Michigan University and continued to play basketball there before moving to the University of Akron. Maverick spent most of his life in Akron and Atlanta.


Maverick Carter is a significant figure behind the success of the famous basketball player LeBron James. Carter and James have been friends since childhood and used to play basketball together in high school, hence the understanding relationship between them.

He plays a significant role in big decisions made by the basketball player. This includes LeBron’s lifetime contract, reportedly worth over $1 billion, with the shoe company, Nike; his big move from Cleveland to Miami in 2010, which was televised as The Decision; his deal with LRMR and Fenway Sports Group for a partial stake in the Liverpool Football Club; and The LeBrons Nike commercials launched in 2011.

Carter was a sports marketing intern at Nike while in college until he dropped out to take up the company’s field representative role. He became LeBron James’ business manager shortly after the endorsement deal with Nike, and the pair, along with Randy Mims (a childhood friend of James and CEO of LRMR) and Rich Paul, founded the sports-marketing company, LRMR, which manages James’ publicity, promotions, marketing, and endorsement deals.

Maverick and LeBron secured a $100 million investment to start their own media company, SpringHill Entertainment, with Maverick as its CEO. The company, launched in 2007, provides opportunities for people who have been ignored, including people of color. They founded a voting rights group, More Than a Vote, in June 2020 to create awareness of voter rights protection and to urge voters to participate in the upcoming US elections. James and Carter’s SpringHill Entertainment signed a 4-year deal with NBC Universal in September 2020. 

Maverick Carter net worth is estimated to be $60 million as of 2024.

Career Highlights 

  • 2000s – Nike (Marketing Intern)
  • 2003 – LeBron James Management (Co-founder)
  • 2004 – LRMR Innovative Marketing & Branding (Co-founder)
  • 2005 – Managed the signing of LeBron James’ first endorsement deal with Nike
  • 2007 – Managed the signing of LeBron James’ contract with Coca-Cola.
  • 2011 – SpringHill Entertainment (Co-founder)
  • 2013 – Survivor’s Remorse (First show by SpringHill Entertainment)
  • 2016 – Cleveland Hustles (Show by SpringHill Entertainment)
  • 2018 – SpringHill Co. (CEO)
  • 2018 – The Shop (HBO talk show by SpringHill Entertainment)
  • 2020 – Self Made: Inspired by the Life of Madam C.J. Walker (Netflix show by SpringHill Entertainment)
  • 2021 – SpringHill Co. appears on the Nasdaq stock exchange.

Personal Life

Carter is currently single and has never been married. Carter has not revealed details on a current romantic interest. 

Also Read: Sherri Shepherd Net Worth & Achievements

Awards and Achievements 

Maverick Carter, who is also LeBron James’ business manager, managed LeBron’s first endorsement deal with the shoe company Nike in 2005. In 2018, he was appointed CEO of SpringHill Co., a multi-platform media company launched in 2011.

Maverick Carter Net Worth

Maverick Carter net worth is estimated to be $60 million. Famously known as the man behind the LeBron James Machine, Maverick is one of the co-founders of LRMR, a sports marketing and agent company founded in 2004 by him, LeBron, Randy Mims, and Rich Paul. 

Notable Maverick Carter’s Quotes

Once the world sees you as that one thing, and the better you are at that thing, the more you can only be that thing. – Maverick Carter

I have no special talents. I am only passionately curious. – Maverick Carter.

What always appeals to us are authentic stories that inspire people. – Maverick Carter.

Life Lessons to Learn From Maverick Carter’s Success

1. Work Hard

With all Maverick has achieved, from being an intern at Nike to managing one of the most famous basketball players, there’s no doubt he works hard.

2. Put in the Best Effort

Maverick’s effort in LeBron’s life is evident through the basketball player’s successful career. He is behind several life-changing decisions made by the player because of the action and professionalism he puts into his work.

3. Don’t Limit Yourself

Carter is a sports business manager to LeBron James, a co-founder of the sports-marketing company LRMR, and a co-founder and CEO of the entertainment company Springhill Entertainment. This proves that a person can be so many things.

Frequently Asked Questions – Maverick Carter’s Net Work

Does Maverick Carter Have Kids?

Although Carter has never been married, he has three children—2 boys and a girl. His first child, Seven, was from his relationship with Lesha.

Who is LeBron James’ Business Manager? 

Maverick Carter has been LeBron James’ business manager since 2003 after LeBron was drafted into the NBA. Carter, James, Randy Mims, and Rich Paul founded the sports marketing company LRMR. Maverick Carter is currently the CEO of the company.

What is Maverick Carter Known for?

Maverick is the CEO of SpringHill Entertainment, which creates and produces documentaries and films across various digital or TV platforms. The company was launched in 2008 along with LeBron James.

Also Read: Cote de Pablo Net Worth & Achievements

Final Thoughts

Maverick is a sports business manager whose professionalism, the art of critical thinking, and decision-making skills are evident through his achievements. He is a proficient and innovative business marketer who has risen from an intern at Nike to managing one of the most famous basketball players, LeBron James.

Carter continues to expand his career across other horizons of entertainment and business.

As of 2024, Maverick Carter net worth is estimated to be $60 million.

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